JINJI CHEMICAL Connects and Innovates in São Paulo, Brazil: A Look Back at ABRAFATI SHOW 2025
The vibrant energy of São Paulo provided the perfect backdrop for last week's ABRAFATI 2025 (September 23-25), and our team has returned energized and inspired by the connections we made and the conversations we shared. As the premier paint and coatings industry event in Latin America, ABRAFATI once again proved to be an invaluable platform for innovation and partnership.
Our goal for the show was simple: to connect, listen, and demonstrate how our specialty chemicals can help formulators and manufacturers in the region push the boundaries of what's possible. Judging by the incredible foot traffic and engaging discussions at our booth, we're confident we achieved just that.
At the Heart of the Conversation: Our Product Portfolio
We built our presence around the core products that are essential to high-performance construction and paint formulations:
Cellulose Ethers (HPMC, MHEC & HEC): We dedicated time to explaining the nuanced differences and optimal applications of our cellulose ethers. From ensuring excellent water retention and workability in tile adhesives and plasters to providing superior thickening and sag resistance in water-based paints.
Redispersible Polymer Powders (RDP): We showcased how our RDP powders are crucial for enhancing key properties like adhesion, flexibility, and durability in dry-mix mortars.
It was incredibly rewarding to see firsthand how our solutions are being integrated into cutting-edge projects across South America.
Key Takeaways from the Show Floor
Beyond the product specifics, several key themes emerged from our conversations:
Sustainability is a Driver, Not a Trend: The demand for eco-friendly, low-VOC, and high-performance formulations has moved from a niche interest to a central business driver. We were pleased to align with partners on this front, discussing how our products contribute to more sustainable building practices.
The Pursuit of Quality and Consistency: In a dynamic market, reliability is paramount. The appreciation for our consistent high quality and reliable supply chain was a recurring and welcome theme in our discussions.
The Power of Face-to-Face Connection: After another year of digital communication, the value of meeting our partners in person was immeasurable. Sharing ideas, understanding challenges, and building trust is the foundation of everything we do.
The Journey Continues
A heartfelt thank you to the ABRAFATI organizers for a seamless event and, most importantly, to every customer, partner, and industry peer who stopped by to share their insights.
The excitement from ABRAFATI 2025 fuels our commitment to the Latin American market. We are not just suppliers; we are your partners in innovation. The conversations that started in São Paulo are just the beginning, and we are eager to collaborate on the next breakthrough formulation.
Missed us at the show? The conversation doesn’t have to end here! [Contact our team today] to learn more about how our products can work for you.